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マッキンゼー・クォータリー 2009年第1集サマリー


The Crisis: A new era in management

On the Cover

Leading through uncertainty

Lowell Bryan and Diana Farrell

The range of possible futures confronting business is great. Companies that nurture flexibility, awareness, and resiliency are more likely to survive the crisis, and even to prosper.

Strategy in a “structural break”

Richard P. Rumelt

During hard times, a structural break in the economy is an opportunity in disguise. To survive - and, eventually, to flourish - companies must learn to exploit it.

A fresh look at strategy under uncertainty: An interview

Although even the highest levels of uncertainty don’t prevent businesses from analyzing predicaments rationally, says author Hugh Courtney, the financial crisis has shown us the limits of our tools?and minds.

Taking improbable events seriously: An interview with the author of The Black Swan

Allen Webb

The author of The Black Swan explains why the rarity and unpredictability of certain events does not make them unimportant.

Creative destruction and the financial crisis: An interview with Richard Foster

A coauthor of Creative Destruction explains how the business world - and the capitalist system - will change in the aftermath of the financial crisis.

The downturn’s new rules for marketers

David Court

The old recession playbook won’t work this time around.

Why the crisis hasn’t shaken the cost of capital

Richard Dobbs, Bin Jiang, and Timothy M. Koller

The cost of capital hasn’t increased so far in the downturn - and didn’t in past recessions.

Managing regulation in a new era

Scott C. Beardsley, Luis Enriquez, and Robin Nuttall

As concern over global problems mounts, executives and regulators have everything to gain from building relationships based on trust, and developing solutions that benefit a wide range of stakeholders.

From lean to lasting: Making operational improvements stick

David Fine, Maia A. Hansen, and Stefan Roggenhofer

By focusing on the “soft” side of lean and Six Sigma initiatives, leading global companies gain substantial, scalable, and sustainable advantages.

Feature articles

Why baby boomers will need to work longer

Eric D. Beinhocker, Diana Farrell, and Ezra Greenberg

Most US baby boomers are not prepared for their retirement, and neither are the US and world economies. Boomers can help mitigate the consequences by remaining in the workforce beyond the traditional retirement age.

Getting into your competitor’s head

Hugh Courtney, John T. Horn, and Jayanti Kar

To anticipate the moves of your rivals, you must understand how their strategists and decision makers think.

Google’s view on the future of business: An interview with CEO Eric Schmidt

James Manyika

How the Internet will change the nature of competition, innovation, and company operations.

Private ownership: The real source of China’s economic miracle

Yasheng Huang

Even many Western economists think China has discovered its own road to prosperity, dependent largely on state financing and control. They are quite wrong.

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